First off, let me say that this review of Strategies Worth Sharing: How I Grew My Blog From 2,000 to 100,000 in Five Months by Brittany Ann of Equipping Godly Women is an independent review and solely my opinion and I am not compensated for this review; however, I am including in this post and on my site an affiliate link which will provide me a commission, at no cost to you, when you buy this book. I appreciate your support, and this book will take you to much higher levels.
When I first saw the book, Strategies Worth Sharing: How I Grew My Facebook Page from 2,000 to 100,000 in Five Months, I thought “Wow, that’s a big jump in Facebook reach from 2,000 to 100,000 followers!”
Facebook and Their Algorithm Changes
Facebook has changed the algorithms which determines which post shows to your friends, if any, and it has dumbfounded alot of bloggers. Myself included.
I have seriously thought about just going with my personal page and posting my blog posts on it instead since all of my friends see it immediately.
Why is that? Facebook wants money for ads.
So, in reading this book from Brittany Ann at Equipping Godly Women, I have come away with a revised mentality.
In Strategies Worth Sharing: How I Grew My Blog From 2,000 to 100,000 in Five Months, Brittany says that Facebook’s algorithm may be tricky, but it’s not impossible and it can be successful without buying ads from Facebook to increase reach.
It is going to take work and consistency.
What really caught my attention was when she said that Facebook’s display of our posts has declined quite a bit over the last couple of years. Yikes!!
But, she says it’s a good thing! Of course, I was a little lost at first when she said that, but I kept reading.
She got me to thinking outside of the box and realizing that there are 40+ million active small businesses using Facebook, that’s businesses not personal. So, would I have time to go through 1500 Facebook posts a day on my feed? No way!
That took my mentality from Facebook is not nice anymore, they don’t want to help us grow our blogs, they are greedy because they want us to buy ads to Ahhh, I understand now!
Facebook Is Still Social
Facebook is trying to make sure it stays social and in doing so, make sure that people see the posts they want to see from family and friends. The important family and relational stuff would get buried if they showed everything from a Business Page.
Facebook forces you to put together the best content, not something we throw together just to have something to post. That got me to thinking, Do I do that? Truthfully, I did in the beginning, not anymore.
With over 40+ million small businesses using Facebook, that’s alot of competition, that is prime real estate, everyone vying for a piece of your Facebook feed.
Facebook’s algorithm’s help decrease that in a big way, and that can help us reach more people with consistent quality content.
Is Facebook still the way to go for social media interaction with bloggers and their website? Brittany Ann says Yes. Why?
They are still the biggest with over 100 billion users, and over 70% of them log in. Compare that with Pinterest and their 100 million users and you can see the potential.
Pinterest is more of a search engine than social and while you can share your content and be seen by thousands at a time, there is no relationship-building going on.
That’s why we need to get back on Facebook! Even though there is more traffic on Pinterest, there is no connection, community and ability to reach out and bring in more fans and followers.
Brittany Ann brings up a point about our Facebook pages: A page with a few followers and very little interaction or a vibrant, engaged community with thousands or millions of fans?
My Facebook page needs alot of help!
What’s Our Strategy?
What’s my strategy, what’s yours?
What’s my motivation?
What do I hope to get out of Facebook?
What do you hope to get?
- Build traffic
- Build website reach
- Sense of community
- Qualify for sponsored posts
- Spread brand awareness
- Keep followers informed of latest events, etc
Brittany Ann says we should figure out what our end goal is to build a strategy.
A question for you and I: What do we want to achieve? Do we want to help people with our blog and Facebook page?
Be known for something!
Brittany brings up a good point in her book: Looking at two different Christian websites that are geared towards women, Brittany’s is challenging and the other is encouraging. Both have different audiences.
She says we need to create articles that we LOVE! If we don’t love what we are creating, we will not be able to build the audience nor community.
What’s important is figuring out what is going to get our Facebook followers to pay attention. Of course, at first only a few see your Page post, and depending upon their interaction (or not), Facebook algorithms will either show to more of your fans or not.
In addition, Brittany Ann says we need to be sharing other content similar to our own.
Questions To Ask Ourselves
- What do I want to be known for?
- What do you want to be known for?
- What about my profile picture and cover page?
- Is it quality and eye-catching?
- Am I thinking more in terms of Facebook as a marketing strategy instead of a friends and family community?
- Am I using a conversational friendly tone?
- Am I connecting as a person?
- Be funny, be real
- Am I posting Amazing content?
How Often and When Should I Be Posting?
Brittany Ann goes over a detailed list of things to think about to determine how often to post, like how much time we have, what type of site, etc.
We need to think about our target audience. Are they stay-at-home or 9-5?
After reading this book Strategies Worth Sharing, I have come away with a different mindset. Yes, this is going to require some extra work on my part, but it’s all about getting truthful about what I’m wanting, who I want to reach and how often. And, this is going to take prayer, because my blog is not my blog … it is God’s and He knows who He wants to reach.
There is so much more in this book that I haven’t shared, all of it I would consider taking your page from 0 fans to 50,000 fans! Yes, that’s right, it is very helpful and I have already begun taking the steps to achieve that success!
You can, too. Don’t wait for tomorrow or I don’t know … start today!
It is well worth the small investment and I highly recommend Strategies Worth Sharing: How I Grew My Blog From 2,000 to 100,000 in Five Months